We all have different interests and preferences in matters of color. When it comes to selecting cars, one’s color choice still prevails. However, it is important to be careful here, since car colors determine their visibility, hence the possibility to be involved in crash with other road users. A dark colored car is at a higher risk than a brightly colored one.
The notion that there is a relationship between car color and crash risk may initially sound ridiculous, equivalent to the belief that red cars go faster.
Nor is it likely that many people in the market for a new car would have ‘color’ amongst airbags and electronic stability programs on their list of desired safety features.